The trend for data visualisation projects has never been greater than the last few years. Largely driven by our digital age and the amount of available data, I’m still quite underwhelmed by how little makes it into commercial projects. So, knowing their history for working with data-based projects, I was very excited to learn Accept & Proceed were collaborating with Rapha (renowned manufacturers of the finest performance cycling clothing). The line was launched in late February and I think it’s a bold and successful project.
The collaboration sees the studio take on Rapha’s Pro Team collection by way of a geometric graphic pattern built from one of cycling’s Grand Tour events’ rider data. What really stands out with this execution is that it’s not just a data vis project with actual consumer application, but also a fabric design with a deep and relevant narrative. Where so much apparel design is merely aesthetic or a season’s trend, Accept & Proceed’s use of specific rider data tells a genuine cycling story. It tracks a full Grand Tour event, showing overall distance with a central line from which chevrons fork for each stage, representing length, altitude and overall rider effort. The effect is bold and the different executions show its flexibility as a graphic.
In the world of personal data tracking for hobbyist cyclists and runners, this concept taps into a real and relatable idea. It’s a bold departure from Rapha’s usual pared-back, retro designs, but it’s one that fits perfectly with the technicality of their apparel lines.
It’s always good to keep an eye on new work. Each week, we will take a look at one recent design project that really stands out.